Kays Curling has been manufacturing curling stones since 1851 and makes the curling stones used at the Winter Olympics.
Being recognised for producing the only stones used in competition by The World Curling Federation has helped Kays promote its brand onto the global market. However, this success was not the end for the company. Instead, it wanted to raise its share of the large, lucrative Canadian market.
With this growth strategy in mind, Kays approached us to handle its international marketing.
Strategic marketing plan
Penetrated target market
Raised brand awareness
Increased enquiry levels
“The team at Launch left no stone unturned in their quest to grow our business. Starting with a clean sheet, they researched the market to gain insights to draw on. Next, they created a fresh, new look for Kays, which respects our past and reflects our present. Finally, they delivered the marketing collateral to takeout the competition.”
DONALD MACRAE - Managing Director, Kays Curling