London software house, JPY, developed a world class cloud computing application which allows organisations to store, search and share all their emails and phone calls and group all this communication into groups, contacts and projects.
Then they had to market it worldwide.
So they called Launch.
Global Media Plan
Brand positioning and messaging sorted
International communications campaign developed
“Three days after first contacting Launch, I met with Stephen. A week later, we had agreed that Launch was the right company to help us launch Threads - our cloud-based message hub. Never in the history of JPY has such an easy decision had to be made. Why? Well, apart from the fact that Launch’s own marketing was the marketing I wanted for Threads, they clearly “got” Threads like few have done before. For us, this was a vital pre-requisite in attempting to find a potential market that “gets” it too.
Having won the account, it didn’t get handed over to some junior employee to manage. And Launch avoided the usual charade of presenting six mediocre ideas hoping one might hit the spot - they just gave us their best idea. They have continued to be as responsive handling our business as they were in getting it. Last but not least, we like them.
A breath of fresh air in an industry I had almost given up on.”
JOHN YARDLEY, Chairman, JPY