Launch Digital Ltd’s online leads and brand recognition has steadily grew over this year due to the change in business infrastructure, with many now getting their business online and more digital as a result of the current global pandemic. As a digital agency, our team saw this as an opportunity and took action to provide services to current and new clients to help them get their businesses online and continue to promote their businesses in preparation for re-opening. We also took action as an agency to get our own brand and services to reach a larger target audience online, by listing Launch on DesignRush and various other ranking platforms, as well developing our SEO, social media and advertising campaigns. Listing our agency and our services with DesignRush has vastly increased our brand visibility and generated a range of new, valuable leads for us.

DesignRush allows us to promote our services and areas of expertise to a mass number of prospective clients, who are already searching for our services online and in need of our expertise. The platform analyses and ranks hundreds of agencies to make it easier for users to find top full-service agencies, web design companies, digital marketing firms and top technology companies, to suit their requirements.

Our website has been reviewed and approved by designerlistings.org – Logo and Branding Listings 

DesignRush allows you to feature your brand in front of a large, targeted audience through various PR activities. The platform regularly issues press releases that get published by a range of national and international media outlets, news portals and industry specific platforms, by regularly reporting on the ranking updates in different categories, locations and industries. You have the opportunity to have your brand featured in one of the press releases, which would vastly improve your visibility and help you gain valuable leads. DesignRush also offer other linking opportunities to drive more traffic directly to your website and increase your chance of quality conversions.

• DesignRush uses content marketing to promote your agency and offers personalised assistance
• DesignRush helps your agency to generate more brand visibility and site visits
• DesignRush gets thousands of visits every day from clients looking to find a service provider and finds the right agency for their needs
• DesignRush offer various different, valuable PR and advertising coverage opportunities

DesignRush outlined a data-driven, researched understanding of how the COVID crisis has affected demand for agency services including branding, web design, e-commerce and digital marketing.

82.6% of respondents reported an increase in demand for at least one area of branding services (communication strategy, logo design, small business branding, brand strategy and graphic design)

The demand for branding services shows that brands were willing to invest in adapting

branding and communication strategies to the crisis and it was noted that demand has shifted from comprehensive services to modified services i.e. brand refresh and improvements to website, marketing strategies etc. Launch have found this too, with an increase in demand for local companies looking to improve their current business strategy by refreshing their brand or getting their business online and more digital. We have seen an increase in companies requiring e-commerce websites to allow them to continue to sell during the crisis, as well as social media and pay per click campaigns to allow them to promote and market their business in preparation for re-opening.

We believe it’s very important for companies to have a strong digital presence and online image, especially at this difficult time. It is hard for companies to thrive when they can’t open, however they can improve and build upon their brand and business to make it better for when they can open.

We also listed our agency with other platforms including Clutch, to get maximum exposure for our services and measure which platform works best for our business. Clutch is a platform of in-depth client reviews, data-driven content and vetted market leaders, which is built upon vast market research and industry analysis, allowing businesses to collect the insights and analysis they need to connect and tackle new challenges.

Clutch Statistics:

• 150,000 Agencies
• 36,000 Client Reviews
• 100 Survey Reports

Clutch also offers a ‘Write for us’ section on the platform, which gives agencies the opportunity to have articles, guides, tutorials etc published on the Clutch blog. Categories you can write about include; marketing, IT, website design, advertising, SEO and other business services. Once accepted, your blog has the opportunity to be shown to the Clutch audience of over 2 million active readers, increasing your chance of connecting with potential clients who can recognise your expertise.

Enterprise Nation is a network of trusted businesses and business advisors, supporting each other and helping each other grow. The platform provides resources, expertise and connections, as well as holding various events throughout the UK and online.

We registered with Enterprise Nation to give our agency more coverage and increase awareness of our services to potential clients. The platform is easy to use and allows you to have your own profile, with your name, company and services. The platform also makes it easy for users to connect with us on the platform, to make enquiries and ask questions.  Enterprise Nation also provides a ‘Community Stories’ sections where members can post stories, articles and blogs for greater coverage on the site. This friendly, support network has helped our agency get in contact and connect with various potential clients looking for our services, who may not have found our agency otherwise.

The Drum is a modern approach to helping agencies build their profile, while providing access to a network of peers and content to support and grow the business. It is a global media platform and is currently the biggest marketing website in Europe, who share industry news from around the globe every day to showcase how marketing is changing world.

The platform is made up of award-winning journalists who inform and inspire by delivering quality content across all mediums. Alongside the website and magazine, The Drum provides award shows, live events, complete content marketing solutions, video production, research, peer-to-peer learning networks, and supplier finder services. The platform provides their services to every sector of the marketing industry and offers bespoke solutions for each market to ensure clients are connecting directly with their target audience and readers only see promotions of interest to them.

Benefits of The Drum

• Build agency fame through The Drum media
• The Drum has over 1.4 million readers every month
• You can join a network of peers to support and grow your business
• Being a member of the Drum Network gives you access to 150 other agencies with shared learning, collaboration and support
• The Drum also has smaller communities to allow everybody in the agency to meet with their peers and benefit from the membership at an individual level
• The platform provides an innovative way for ambitious agencies to promote their services, build their brand, position their people as leaders in their field
• You gain access to a team of experienced writers
• The businesses who are represented by The Drum Network team gain more editorial coverage through The Drum’s online and offline platforms, giving them a higher profile than their rivals and giving them a voice in today’s crowded marketing sector
• Membership offers exclusive access to events, dinners, breakfast meetings and online communities
• Becoming part of The Drum Network ensures that different people in the agency always have someone to bounce ideas off, share insights and learn from
• With content exclusive to The Drum Network membership, each quarter they produce a sector specific printed product that is distributed to 1000 senior clients specific to that sector

Listing our agency with DesignRush and these other ranking platforms has already increased our exposure and generated some valuable leads from potential clients. The platforms also allow us to manage and improve our business reputation through quality client reviews and ratings. Each platform has also allowed us to gain more PR coverage and get our brand out there, showcasing our expertise in various services in a different way than we usually would.

There a various significant benefits of using ranking platforms:

• Publish expert advice and guides for millions of readers
• Get your expertise and services in front of millions of prospective clients through PR coverage
• Drive qualified traffic directly to your website and convert visitors into clients
• Get interested clients to contact you directly from the platform
• Learn more about your target audience through research, reports and other resources
• Improve your brand image through showcasing your services and expertise to a larger audience, in detailed articles and blogs.

DesignRush, Clutch, Enterprise Nation, The Drum and other ranking platforms offer a great chance to increase your brand awareness, visibility and attract valuable leads and conversion rates. Our team at Launch believe we have greatly benefited from listing with these platforms and are continuing to grow our brand on them through client reviews and PR coverage, to hopefully gain more leads, projects and long-term clients.

www.launchscotland.com