ABC4D is a baby scanning clinic offering 3D & 4D baby scans, gender reveals, & fertility tests.
The company initially contacted Launch regarding SEO & website optimisation, specifically targeting Ayrshire clients for their main clinic based in Ayr. In addition to this however, they also wanted to branch out and capture website traffic from clients in different parts of Scotland – Motherwell, Edinburgh, Glasgow, Falkirk & Greenock.
The team at Launch merged 3 existing websites into one new site, with a new e-commerce platform and designed a strategy to boost their SEO channel and restructure their Google ads account.
The new website was designed to ultimately create a smoother user experience from when the user lands on it, to when the user converts. The broad marketing strategy allowed ABC4D to have a noticeable online presence in all desired locations as well as organic rankings, PPC advertising & local map pack rankings for each location. ABC4D was able to expand their outreach when it came to drawing in more customers to their website from all over Scotland.
