Ayr Rugby Club is Scotland’s leading rugby club. Established in 1897, the club wanted marketing support to increase match day sales conversions and to encourage more players to give rugby a try.
Launch designed and built a new responsive website which incorporated an online shop and a content management system for the client to manage the fluid content including results, tables and player profiles. This improved the administrative efficiency of the website through our CMS system.
We created designs for print and advertising material which increased brand awareness in the local area and we launched the match day advertising campaign, bringing more income into the club.
Testimonial
“We are a community rugby club with teams ranging from recreational to semi-professional for both males and females. We are one of the biggest rugby clubs in Scotland and are a nonprofit organisation. We originally hired Launch to design and develop a website for us, and we’ve grown in our involvement together from there. The first project was to develop both an informational site explaining our organisation as well as an e-commerce option where people can pay for gear and membership options. Since then, they’ve been really helpful with all of our digital marketing work, particularly in developing our presence on social media. When we’ve launched new teams, they’ve helped to create new logos and handle the marketing of those events as well, as well as various one-off events, games, and other ideas on which we need consultation from a marketing perspective. There have primarily been two people at their company who we’ve dealt with, Dave (Managing Director) and Richie (Creative Director), and they’ve both been absolutely brilliant to work with. Our teams catch up on a fortnightly basis, so they let us know frequently what’s been done to the website if there are any more changes that need to be made, and how we’re doing in terms of traffic and other performance metrics that they are targeting. We’ve really appreciated having that regular check-in with them. Their team has delivered every single time, whether its changes to the website, launching a new website, or running an ad campaign. They deliver on time and within budget every single time and made sure that we know exactly when and how they’re going to do it. We are consistently impressed by their professionalism, their responsiveness, and their dedication to completing everything that they say they’re going to do when they say they’re going to do it. Being able to trust them and rely on that relationship has really been an incredible asset to our organisation. I honestly don’t think there’s anything they could be doing differently. I can’t speak highly enough of everything they’ve done to support us and help us grow.”
Brian Williamson – Ayr Rugby Club Chairman