BiP Solutions, a leader in procurement support and intelligence, sought to modernise its corporate website to better reflect its evolving services and expanded brand portfolio. With recent acquisitions, the company needed a platform that effectively showcased its comprehensive offerings, including Business Intelligence, eSourcing, Accreditation, Events, Media, and Marketing Solutions.
BiP Solutions partnered with Launch Digital, a creative and marketing agency known for delivering tailored user experiences. The project aimed to improve the user journey, streamline navigation, and present a cohesive brand identity that integrated BiP’s new acquisitions. A major priority was implementing an efficient content management system, empowering BiP’s internal team to manage and update content with ease, ensuring the site remained up to date without incurring high maintenance costs.
The redesign focused on creating an intuitive and user-friendly interface, allowing visitors to easily access information on BiP’s broad service offerings. By simplifying navigation and enhancing the overall user experience, Launch Digital ensured that the website met the needs of diverse user groups.
The new website has successfully delivered a significantly enhanced online presence. Visitors now enjoy a seamless user journey and access accurate, up to date information with fewer clicks. BiP’s internal team can efficiently manage content, saving time and resources. The updated design also effectively communicates the company’s innovative approach and comprehensive suite of solutions.
This collaboration between BiP Solutions and Launch Digital stands as a testament to the agency’s ability to craft bespoke digital solutions that meet clients’ unique needs. The successful project reinforces Launch Digital’s reputation for delivering creative and functional web development services that drive meaningful business outcomes.