Glencairn Crystal, a distinguished name in the realm of crystal and glass decanters, proudly represents the pinnacle of craftsmanship and personal service. Originating from Scotland, their legacy is deeply rooted in a commitment to quality and heritage. The “Don’t Destroy Your Brand” campaign epitomises their ethos, showcasing the importance of preserving brand integrity through the iconic Glencairn Glass.
In collaboration with Glencairn Crystal, our team spearheaded a multifaceted digital campaign, meticulously crafted to highlight the intrinsic value of the Glencairn Glass within the whisky industry. The campaign aimed to dissuade whisky brands from compromising their hard-earned reputation by utilising subpar glassware, emphasising the detrimental impact on brand perception.
Our team conceptualised and produced two captivating brand films. The first, “Don’t Destroy Your Brand,” served as a poignant reminder of the consequences of neglecting glassware quality. The second film delved into the rich history and heritage of the Glencairn Glass, reinforcing its status as the quintessential vessel for whisky aficionados worldwide.
We also designed and developed a comprehensive e-commerce platform, whiskyglass.com, which serves as a virtual haven for whisky enthusiasts. The site not only showcases Glencairn’s esteemed product line but also features interactive elements such as a distillery map, curated whisky events, podcasts, and insightful distillery interviews.
Leveraging SEO, PPC, and social media channels, we meticulously tailored targeted campaigns to resonate with both B2C and B2B audiences. Through strategic refinement and audience segmentation on platforms like LinkedIn and Google Ads, we witnessed a remarkable surge in user engagement, resulting in a substantial increase in sales revenue.
The campaign increased user engagement by 16,000, from 80,000 to 96,000, through targeted digital marketing efforts. It generated an increase of 31% in sales revenue, marking a significant uplift from the previous year. Additionally, the introduction of the Whisky Glass website contributed an extra 10% increase to the overall revenue, demonstrating its impactful online presence.
Our commitment to Glencairn Crystal extends beyond the campaign’s conclusion. We are dedicated to further enhancing the Whisky Hub, transforming it into an indispensable resource for whisky enthusiasts worldwide. Plans for developing a dedicated mobile application are underway, ensuring continued accessibility and engagement for whisky aficionados.
The “Don’t Destroy Your Brand” campaign stands as a testament to the collaborative spirit between Glencairn Crystal and our team. By seamlessly integrating digital innovation with timeless craftsmanship, we have not only elevated brand visibility but also championed the preservation of whisky heritage worldwide. Our partnership exemplifies excellence in digital campaigning, propelling Glencairn Crystal to new heights of success and acclaim.
