Glencairn Crystal are world experts in the design, creation and supply of crystal and glass decanters for super premium spirits and the company behind the world’s favourite whisky glass; the Glencairn Glass. As a family business, based in Scotland, the company has been built on a commitment to personal service and quality workmanship.
We have been working closely with the team at Glencairn on several projects ranging from brand films to e-commerce websites, marketing ideas, product promotion, branding and design. For Whisky Glass we designed a full campaign titled “Don’t Destroy your Brand” focussing on why whisky brands should use the Glencairn glass in their own promotional material as it is the world’s favourite whisky glass and to spend 10 years distilling and maturing the whisky, spending lots on the brand, label and the bottle design to then put it in a scratched tumbler destroys their hard work. We developed two brand films one promoting the “Don’t Destroy your Brand” idea and one showcasing the history and heritage of the glass. We also built a full e-commerce website showcasing their different products, the website also featured an interactive distillery map, whisky events and festivals, podcasts and distillery interviews. The site has been a huge success with thousands of sales worldwide and people using the whisky hub for all their whisky related needs.
www.glencairn.co.uk
www.whiskyglass.com