Health Contracts International (HCI) is an innovative solution to support buyer and supplier collaborations, produced by BIP Solutions in Glasgow. The new platform delivers unrivalled access to the latest trends, analysis, personalised insights and business opportunities from across the UK and Global healthcare procurement marketplace.
Powered by unique artificial intelligence technology and customisable dashboards, HCI surfaces and displays relevant trends and opportunities faster – enabling users to rapidly shape strategies, work more effectively and ultimately increase their chances of winning new contracts.
Launch were delighted to work with the team at HCI on this exciting, new, innovative project. Both teams first got together for an informative discovery session at BIP HQ to allow Launch to fully understand the new product and identify requirements, targeted outputs and evaluations for the project. Launch then developed a campaign theme design, infographics, messaging, strap-lines, call to actions and website copywriting for the new platform, and once agreed designed and developed various advertising material for HCI including social media collateral, pop up banners, promo brochures, digital adverts, event marketing material, in preparation for the launch event at HSCA on 24th November 2021.
Alongside the PR and marketing campaign for the launch of HCI, the team at Launch were also appointed to develop the new HCI website. The new website includes animation, video, has a dynamic design and allows users to easily access all information on HCI and book free personalised demos.
