Inverarity Morton, a leading name in the spirits industry, has long been synonymous with quality and an exceptional range of premium products. With a portfolio spanning whisky, gin, vodka, rum, agave, and brandy, they sought to encapsulate the essence of their diverse offerings through a unified visual narrative. Partnering with Launch, Inverarity Morton entrusted us with delivering graphic design, illustration, brochure design, and event branding solutions to enhance their brand presence and captivate their audience.
Our partnership with Inverarity Morton has resulted in a suite of design assets that celebrate their spirit collection while fostering deeper engagement with their clientele. Central to our work is the creation of visually stunning, meticulously crafted brochures for each spirit category. These brochures seamlessly blend design and storytelling, bringing the unique heritage and character of each spirit to life. For example, the Agave Collection brochure highlights the artisanal craftsmanship behind tequila and mezcal, with earthy tones and hand-drawn illustrations evoking the heart of Mexico. Similarly, the Gin Collection employs a modern, botanical theme to reflect the diverse botanicals used in gin distillation. Each brochure is a masterclass in design precision, tailored to resonate with both connoisseurs and newcomers to the world of fine spirits.
Beyond print, our team also delivered impactful branding for Inverarity Morton’s annual Evolve event, a highlight of their calendar. From bespoke event materials to large-scale visuals, our designs created a cohesive and memorable experience, establishing Evolve as a cornerstone event for the spirits industry.
Our designs have elevated Inverarity Morton’s brand visibility and strengthened their position as a market leader in the premium spirits sector. Key achievements include enhanced brand perception through cohesive and high-quality design across all materials, increased audience engagement at the Evolve event, with attendees praising the immersive and visually captivating experience, streamlined storytelling that conveys the heritage, craftsmanship, and diversity of their spirit collection. By combining artistry with strategy, we have helped Inverarity Morton establish an elevated, distinctive presence within the competitive spirits market.
