The Modular Coldroom Company offer the best European manufacturers and most prestigious brands of cold and freezers rooms. Due to their purchasing volume, they can offer the best market price and quality. The company approached Launch with the aim of revamping their online presence and increasing awareness through the development of a new e-commerce website and the management of their the ongoing PPC campaigns.
An e-commerce facility was essential on the new website, allowing customers to seamlessly purchase products directly through the website and complete transactions using various payment methods, including card payments. Each product was required to feature a single image, accompanied by a dropdown menu enabling selection of the desired cold room size for purchase. Additionally, a Trade Login feature was required to provide authorised access to downloadable PDFs and price lists.
Monthly special offers are prominently featured, with an optional pop-up banner greeting visitors on the Home Page, showcasing deals. Furthermore, a designated “Commercial” tab on the Nav Bar serves commercial buyers, underscoring Modular Cold Rooms’ professionalism and credibility. Social media links are also integrated to facilitate easy sharing and engagement.
Launch also continue to support TMCC with the website and further marketing including PPC campaigns.
